These information brands have successfully reinvented themselves!
With the advent of YouTube, Audio Books and multiple other ways of creating, accessing and using information, traditional information brands have had to rethink how they continue to deliver information products to the market whilst safe guarding their brand.
In this YouTube video Mike looks at three mainstream brands and how they have successfully worked out how their traditional products can align to modern user needs.
Mike looks at these traditional brands and shows you how they have really thought out the challenge of supporting both traditional and next generation of product users.
