Innovation in Information Goes Wrong – Serious Own Goal?

Innovation in Information is something I am passionate about, those of you who have met me know that I get animated about technical information, but I also get animated about how we should be developing our content and content strategies and keeping pace with technological advancements in and around tech support information. To ignore Innovation and Innovative ways of enabling our readers to get to information quickly , efficiently and accurately is just silly and shortsighted.

Innovation Goes Wrong
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One way that we can use innovation right now, quickly, cheaply and with little know-how, is the use of QR codes – these little codes that allow users to quickly scan them and be taken to a piece of content. Recently I have been working with numerous clients who are using QR codes now to ensure that their users are accessing the most up-to-date and relevant technical information – but what happens when it goes wrong?

Well we recently purchased a new car and this car has all of the bells and whistles that you would expect from a modern motor vehicle – and of course the first thing that I do is head to the user guide! But what did I find? Well firstly to my excitement I found that the writers and producers of this content were using innovative ways to engage the user and drive them to additional, external, more comprehensive content – but they scored a bit of an own goal! Why? Well watch the full video now online for FREE by creating an account on Tech Data World – Create my account

Join me on this video from the British Motor Museum as I talk you through what we discovered and how this incorrect adoption of innovation, whilst was well intentioned, clearly went wrong and no doubt has caused a bit of embarrassment for the information producer and the product seller. – but beyond this had unintended consequences – the opposite of what they were trying to achieve.

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Mike Ingledew

A trained aircraft engineer (rotorcraft), I entered in to the field of technical information writing S1000D data modules on a major European military platform.

After a series of high profile project roles and the privilege of supporting clients worldwide, I ended my 'employed' career at a subsidiary of Boeing Aircraft after I decided to leave and focus on TDW full-time.

From my time supporting clients worldwide, I could see that there was a market need for an independent organisation that could be a trusted advisory source for those needing to implement successful technical information strategies.

I am passionate about the art of technical communications and the process, software and skills needed in our market.

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